Science communication

Content strategy

Want someone to review your content, give you solid advice and write new content?

A content strategy defines target groups and their needs, and identifies content “products” and distribution channels for each.

At Syper we focus on quality content across a range of channels, and can review and edit existing content on your website. We have a lot of experience in improving search engine relevance (SEO) and can help you reorganise your content to make it easier for your audience to find what they want.

We can write new content for you and help you plan when and where to publish it. We are skilled in producing news articles and journalistic content such as interviews and press releases.

Information architecture

A website that is easy to navigate is a good place to start. We will help you with your site and content structure and make sure you get the most out of your product portfolio.

The information you present on your website should be organised in a way that makes sense for your users. A well-considered architecture also makes it easier for editors and creators to organise and publish content. It lays the groundwork for website navigation and for future promotional campaigns.

Production

Getting down to business! We can provide complete editorial services or we can share editing and creative work with your communications team.

Syper can offer you the following writing services:

• News and journalistic article writing
• Copywriting
• Copy-editing and proofreading
• Curation and quality assurance (QA)

Social media

Not happy with your social media profiles? Want do to more but don't have the time?

Managing a social media presence requires time, planning, and coordination with other publishing channels. It also requires good communication within the team.

Syper will help you with your SoMe strategy and planning. We'll produce content that gets you the results you want and help you schedule it for the best impact. We will also measure that impact and help you fine-tune your messages.

Internationalisation

Trying to better communicate with clients and partners abroad? If you have international audiences or partners you may have (or need) content in multiple languages.

At Syper, we have experience in the following relevant areas:

• Translation of text and social media content, including subtitles
• Geographic and cultural adaptations
• Editorial policies
• Coordination with external parties on multilingual content

Specific needs

Eleanor is happy to respond to any requests or questions you might have! :-)

Just drop her a line at eleanor@syper.eu.