Articles
Navigating social media: My personal journey and insights
Let's take a deep dive into using the following social media platforms: LinkedIn, Instagram, Facebook and X. See what you can learn from my experience.
Setting some goals for your SoMe
A question I often find myself asking myself and clients is this: What do you want to use your social media presence for? Perhaps even more importantly, why are you there in the first place?
The 7 steps to creating a great newsletter
Let’s look at the following seven steps in creating and delivering a newsletter: planning, content creation, team work, quality checking, setting goals, promotion, and performance.
5 reasons to have a newsletter & 5 reasons not to
In an age of over information and misinformation, it can be hard to get readers’ attention and even more to hold it. This article presents some advice for making newsletters that you yourself would...
So you want to be on SoMe? Think about these 6 things first.
There are so many SoMe platforms, where to start? This article series aims to provide a structured approach to developing your SoMe presence.
Successful, long-running websites part 3: Getting Organised
Your commitment and expertise are as important as management and planning.
Focusing on the story and the reader – Part 2
In part 2 we'll look at the final steps of reviewing your work, finalising your article, and planning its release.
Successful, long-running websites part 2: The Design Brief
Clear objectives and roles make quality results more likely.
Focusing on the story and the reader – Part 1
This article series will help you prepare and write engaging stories. It’s aimed at content writers and communication officers in small to medium-sized organisations.
Successful, long-running websites part 1: Fundamentals
The foundation for quality digital communications lies within your organisation itself.
Why are your communications not delivering?
Be aware of your team's strengths and limits, and don't try to do everything, everywhere all at once.
Why we use Pimcore
The Syper Platform is based on extensive experience with publishing systems and team collaboration.