Articles

Eleanor Smith
Wednesday, 13 November 2024

The 7 steps to creating a great newsletter

Let’s look at the following seven steps in creating and delivering a newsletter: planning, content creation, team work, quality checking, setting goals, promotion, and performance.

Eleanor Smith
Friday, 1 November 2024

5 reasons to have a newsletter & 5 reasons not to

In an age of over information and misinformation, it can be hard to get readers’ attention and even more to hold it. This article presents some advice for making newsletters that you yourself would...

Eleanor Smith
Friday, 24 May 2024

So you want to be on SoMe? Think about these 6 things first.

There are so many SoMe platforms, where to start? This article series aims to provide a structured approach to developing your SoMe presence.

Daniel A. Øien
Thursday, 2 May 2024

Successful, long-running websites part 3: Getting Organised

Your commitment and expertise are as important as management and planning.

Eleanor Smith
Tuesday, 27 February 2024

Focusing on the story and the reader – Part 2

In part 2 we'll look at the final steps of reviewing your work, finalising your article, and planning its release.

Daniel A. Øien
Monday, 12 February 2024

Successful, long-running websites part 2: The Design Brief

Clear objectives and roles make quality results more likely.

Eleanor Smith
Friday, 19 January 2024

Focusing on the story and the reader – Part 1

This article series will help you prepare and write engaging stories. It’s aimed at content writers and communication officers in small to medium-sized organisations.

Daniel A. Øien
Tuesday, 2 January 2024

Successful, long-running websites part 1: Fundamentals

The foundation for quality digital communications lies within your organisation itself.

Eleanor Smith
Friday, 27 October 2023

Why are your communications not delivering?

Be aware of your team's strengths and limits, and don't try to do everything, everywhere all at once.

Daniel A. Øien
Friday, 20 October 2023

Why we use Pimcore

The Syper Platform is based on extensive experience with publishing systems and team collaboration.

Eleanor Smith
Tuesday, 10 October 2023

A quick guide to writing for the web

Have you got a story to tell? Do you have something important to tell your readers and followers? Do you have a newsworthy update to share?

Eleanor Smith
Monday, 9 October 2023

Welcome to Syper!

Your non-traditional science communication consultancy has been launched!